Talking Points & Opening Pitch

Thank you for taking this message out to salons!  


Not only do you have the STRONGEST hair growth line in the market, but they have the first luxury hair maximization and anti aging line that grows hair faster, increases shine and body, grows eyebrows, and protects the hair from extensions. 


It all starts with ImperiumTM, what your daily shampoo & conditioner should be.  This powerful therapy can be used as a daily shampoo, or used a few times a week to "power up" your client's favorite shampoo.


Imperium contains multiple actives, dosed at the optimal level, to encourage healthy hair growth and hair roots balance.

Healthy, Safe Ingredients for Hair Growth

Real Results

NO Bad Stuff

(SLS, Parabens, etc.)

#rootsprofessional

Roots Professional is a "must have" for every salon

Every salon needs products in this category, and they need the best, hence, why we believe you will be successful. 


Remember, we have a long background in hair science and have worked with the best dermatologists and chemists in the category…there is no substitute for this state of the art line.  We are incredibly proud of it and we want you to be too. 

 

Unlike other hair loss lines, we are designed for everyone to achieve better hair.  We believe every client is right for at least one product from our lineup. That cannot be said for other products in the category.


Sell the most comprehensive hair growth line in the industry



  • First luxury hair maximization / growth line that has CBD

  • Real biotech cosmetic and pharm tech, Roots Salon Professional only focuses in creating the most powerful product in the category…period. There is nothing stronger in salons, it simply does not exist.

  • PROVEN to grow hair as well as regrow eyebrows. (Bringing this up early in pitch as it changes the focus of the brand from the same old story to an important part of any woman’s beauty regimen)
  • Leads to faster growing hair while shampoo/conditioner contains potent anti-aging benefits.

  • Shampoo and conditioner have no “chemical or medicinal type” feel. In fact, it is exceptional and the only way you would know it has such advanced features is the end results.

  • Priced for consistent use. Far better “bang for the buck” for a superior product over the competition. Zenagen, Nioxin, other extension shampoo brands for hair loss has far less science and is same price or far more expensive.

  • Hair issues are not a one product for all proposition. It requires specific technology to get the desired results hence the specific call outs of the topicals.

  • Designed to help protect hair from extension track and application damage. “Power Extensions” is a must for every salon with extension business.

  • Designed to help with stress, post natal shedding, or simply make any other product in the category even stronger (Power Up). No salon goes without the need of products like these to take care of those issues.

  • We use proprietary liposomal technology to actually allow state of the art ingredients through the skin and time release directly on follicle. You simply do not find this in most lines.

  • Virtual Educations: Our education is second to none and everything you could ever want to know about hair growth, we can provide when they take in a large intro.


Now take those bullet points and realize at the end of the day, with all that tech, and proven growth properties, it is also a premier beauty brand. It can and should be sold just like any other high end product. 

Questions or Objections you may get

  • Why is Roots better than ___________?

    Roots is the only salon professional line with FDA proven ingredients but also advanced cosmeceutical ingredients thatare not available in other salon brands. If they have clients using another product, remember that is why Power Up was designed.  To Power Up any otherproduct and make it stronger. 

  • Doesn't your hair fall out if you stop using it?

    No! Only the hair that you grew back and would not have had if you had not gotten on the product.  You have nothing to worry about. Your healthy hair does not get addicted to the products.  Hair that made to grow faster would simply go back to normal growth cycles.  However, we think normal is boring.

  • Is it dangerous in any way?

    The only product that comes with precautions is the Minoxidil topical because it is a FDA approved drug.  If someone is pregnant they should check with a doctor first, however, that is why we have other topicals that are safe for use by everyone.  That said, many people need Minoxidil, which is why we insist on offering it. 

  • I don’t need a niche brand.

    This is NOT a niche brand.  In fact, people with perfect and healthy hair are actually a small niche.  Everyone would love better, healthier hair.  Not to mention those who want more.  No salon should be without a scientifically advanced hair growth brand.

  • Is it all natural?

    NO WAY…all natural products do not grow hair and should be avoided at all costs for those who desperately need aid with growth of their hair.  If anyone is growing hair on an all natural product, then they were suffering from a temporary form of hair loss.

  • When was Roots started?

    We launched in Jan of 2019 but the founders have years of experience in the category. Some were executives at DS Laboratories, a very successful line in the past.  Everyone involved has decades of experience on the medical side of hair growth.

  • Can I get a sample to try before we take it in?

    Roots is sold at salon distributors across the United States, and as a rule, do not sample.  It slows down the sale. 


    Roots is growing quckly in all markets without it.  Again, ingredients and performance do not lie.  The proof is in the formulations and we do not hide any ingredients as we love to share and show our expertise.  In a case by case basis for a large salon we can arrange something if needed with a shampoo/conditioner. 


    As for topicals, we do not sample because it takes 8-12 weeks to change hair.  It has been our experience that is a salon takes that long to try something, it many times is forgotten about and does not convert. Remember, we are the strongest formulation and there is a need for a real scientific solution in the salon.


    We have been growing rapidly without heavy sampling because the need in the category is immense and many former DS and Zenagen accounts recognize the superiority of our ingredients and are quickly converting. 


    Second , speaking to Zenagen.  That is a natural based product. Unfortunately, natural ingredients cannot promote true hair growth, which is why we throw the kitchen sink at the problem, including FDA verified Minoxidil and powerful cosmeceutical actives.  Finally, we purposely priced our products to be competitive, even though the ingredients are more expensive than our competition. 

  • It can’t be as good as our other shampoos.

    Imperium is sulphate, sodium chloride, and paraben free. Not only that, it is Vegan.  Go for it and see that a high end shampoo with stimulating ingredients only makes sense for everyone.  Go be bold with the line.  We have already had great success with large salons in the state.  We even designed larger intros to match the level of interest we encountered.

You got this!

The next step in this certification is to learn the 8 different types of hair that Roots can help maximize.

Let's Keep Learning