We are the first luxury hair maximization program:

We know that salons and stylists deal with many different hair issues in a salon.  We exist to be a stylist best friend when it comes to keeping every client's hair at it's best.  No matter the cause (genetics, stress, post-partum, etc.), there exist ways to keep your client's hair in it's best shape possible.

We're family owned

Like many of you, we understand the daily needs of running a business.  We're a family owned company that puts our stylist and salon owners first.  Relationships matter, and we take great pride in working with each and every one of you in ensuring your clients achieve the best results possible.

Obsessed with perfection

The pursuit of perfection is at the heart of how we build and craft our formulations.  We don't use "rack" formulas, everything manufactued from Roots is custom made.

We're not taking shortcuts

There is no shortcut in building a quality product.  This is why we manufacture everything in the USA using the highest quality ingredients possible.

We're not putting ingredients in that don't work

There are no gimmicks in the Imperium line.  Building advanced treatments for hair maximization involve understanding the complicated biology and pathology of your hair. 

Our team consists of experts in the field, and we will not include an ingredient unless it has passed our clincial research to show effects.